If you’ve found yourself here, searching Google for the best resource on SEO for Roofers, you’re in the right place.

We’re Guerrilla Contractor Marketing, the nation’s leading experts on roofing contractor SEO and lead generation, and we’ve got your back.

So, let’s kick off this journey into the world of roofing SEO services and get your roofing company the attention it deserves.

SEO for Roofers: 10 Steps to Google Lead Gen

Step 1: Unlocking SEO Potential

Let’s start with the basics. If you want to conquer the roofing SEO game, you need to gauge the playing field. To do this, you’ll need some trusty keyword research tools like Ahrefs or Semrush.  We prefer Ahrefs, but both of these tools will help you uncover the keywords your potential clients are using to find roofing services.

For example, if you’re a roofer in Dayton Ohio, type in “Dayton roofers” and see what pops up. These tools will not only give you search volume data but also suggest related keywords and questions people are asking. This info is gold when it comes to understanding your SEO opportunities.

Step 2: Turning Visitors into Leads

Alright, we’ve got some juicy keywords, and people are searching for roofing services in your area. Now, let’s talk about turning those visitors into leads. Most roofing websites struggle with this, but you can be different.

First things first, get rid of any distractions on your website. Social media icons above the fold? Nope, not a good idea. You want your visitors to focus on one thing – contacting you. So make your phone number clickable and visible. Add a lead form above the fold for those who prefer typing over talking. Keep things visually engaging with left/right design patterns.

Step 3: Uncovering All SEO Opportunities

Now, let’s dive into the technical nitty-gritty of SEO. It’s time for a technical SEO audit. Use tools like Screaming Frog to crawl your website. This will help you spot SEO opportunities like keyword cannibalization (when multiple pages target the same keyword), thin content, and poor internal link structure.

Remember, you want each page to target a unique keyword, ensure your content is high-quality, and improve your site’s internal linking for better crawlability.

Step 4: The Need for Speed (Optimizing UX)

User experience is a crucial factor in SEO, and it all starts with website loading speed. Run your website through Google PageSpeed Insights. If your score is less than 90 on mobile and desktop, it’s time for some optimization.

There are other UX factors to consider, but speed is a priority because it impacts both rankings and conversions.

Step 5: Optimizing Existing Pages

With a solid foundation in place, it’s time to optimize your existing pages. Focus on your homepage, especially if you’re targeting a core location like “St. Louis.” Ensure your primary keyword appears in the title, URL, H1 tag, first sentence, first H2 tag, and last sentence. These optimizations alone will give you an edge over most competitors.

Step 6: Adding New Pages

You may need to add more pages to your roofing website to expand the reach and power of your site.  This means adding additional pages that provide comprehensive information in roofing material types (i.e. ashphalt, tiles, and metal) and customer types (i.e. residential and commercial).  It can also be helpful to create detailed landing pages that tartget keys cities so that you can get visibility for “near me searching as it relates to roof repair and replacement services.

Step 7: Adding Videos

Video first content is the best way to build Trust, and the only way to stay ahead of AI content.  When your customer can see you and hear you, they will trust you – and call you, and more likely buy from you.  Video content is now the more important content in all of SEO – more important than links, more important than blog posts.

Step 8: Building Authority

Building authority is the next step. Forget the jargon – it’s about creating keyword-focused content that serves your ideal clients. This includes content targeting specific keywords and linkable assets designed to attract backlinks from other websites.

Backlinks are the lifeblood of SEO, so let’s talk about them in the next step.

Step 9: Acquiring Backlinks

No matter how perfect your website is, without backlinks, you won’t get far in the SEO game. They are the #1 ranking factor in Google. To start, get foundational links by listing your roofing business in trusted directories. Focus on your local area by exploring donation or sponsorship opportunities. And don’t forget to become an authority in your niche by seeking guest posting opportunities.

Step 10: Optimizing Google Business Profile & Get Reviews

Your Google Business Profile is essential for local SEO. Make sure your location matches your target area and aim for as many high-quality reviews as your competitors. Reviews matter, so encourage your satisfied clients to leave you some positive feedback.

SEO for Roofers That Makes It RAIN!

Alright, my fellow roofers, it’s time for action! There’s no SEO success without putting these steps into motion. Your roofing business has immense potential, and I’m confident that with the right SEO strategy, you’ll be reaching new heights in no time. Best of luck on your SEO journey!